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ALLOW ME TO (RE)INTRODUCE MYSELF

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If you’ve been here for a while, you know I’ve “restarted” a lot.

Since 2019, I’ve created and changed so much about what Pidge Post is, what I think it should be, what I want it to be.

I’ve done the same with my life. 2019 me was geared up to become a “tech entrepreneur” who landed “VC funding” and revolutionized card-sending to be “frictionless.” My goals were centered on a Pidge Post app and my imminent success as a founder/CEO. I figured I’d be in my twenties, the youngest one in the room, forever. I figured once Pidge “hit” I’d feel like the person I was always supposed to be.

2022 me? Different gig. I’ve become a mom, weathered 10 months of an isolated COVID pregnancy followed by a year of postpartum depression/anxiety. I’ve lived through (can we say “through” now?) a global pandemic. I turned 30—then 31, 32, 33. I forgot why I started Pidge Post and remembered. Then forgot again, for a really long time.

 

 

now I’m pretty certain.

Pidge Post is not a tech startup. It’s a living experiment.

 

 

From 2019 until recently, I treated Pidge like a business. I wanted it to be a place for good, but I also wanted to “sound” like a business, “act” like a business, create ads and sales and product offerings. I read so. many. articles about social media marketing!

But Pidge Post is about getting off social media. It’s not about buying things, or being more productive, or removing “friction.” It’s about living, preferably more slowly, in a way that keeps us close to people we love. Part of living that way is learning things, trying things.

I want to try things here. I want you to try things here. Let’s experiment!

Writing is why I fell in love with cards in the first place, as a college student in middle-of-nowhere Pennsylvania. I wanted to write poetry to my hipster boyfriend back then. Now, I want to write cards and lists and the things I’m grateful for and little daily missives in my journal. I want to write Pidge Post newsletters, which I am starting right now, with this. My newest experiment. (How’s it going so far? It’s taking much longer than I expected!)

I’m going to send newsletters—hopefully in shorter form—as regularly as possible going forward. I’ll explore human connection, getting offline, the rituals and practices that require little-to-no purchasing but make meaningful impact. I’ll find a format. Or I won’t. I do hope you’ll stick around.

 

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