This week, I listened to a podcast that talked about Roku’s partnership with DoorDash to create shoppable ads. The hosts called it “the next phase of the couch economy,” and I thought, okay, it’s really time to write the newsletter about friction.
To start: does it feel, most days, like we’re living in the “couch economy?”
Americans are busier than ever, more stressed and burnt out than ever. Our culture demands constant productivity, asking us to be passionate, driven professionals at work; thoughtful, attentive partners or parents or roommates at home. We have these little computers, worn in our pockets and on our wrists, that beg for attention, claiming to make our lives easier while asking us to continue consuming, improving, hustling at all times. (Oh, how I hate the word “hustle!”)
And also: those little computers do offer some convenience. At home (being a thoughtful, attentive partner/parent/roommate) after a long workday (being a passionate, driven professional), we’ll soon be able to click on a shoppable ad and food will appear at our door. We move nothing but our thumbs. It’s convenience! It’s the couch economy!
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